About the Company

Mahindra Holidays Resorts India Ltd (MHRIL) is an Indian travel company founded in 1996. It is a part of the Mahindra Group and provides holidays on a timeshare basis. Vacation ownership is its key offering and “Club Mahindra” is its flagship brand. MHRIL offers family holidays primarily through vacation ownership memberships for over a period of 25 years. Today they boast a fast-growing customer base of over 235,000 members and 50+ resorts at some of the most exotic locations in both India and abroad.

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Q4 FY20 Updates

Financial Results & Highlights

Standalone Financials (In Crs)
Q4FY20 Q4FY19 YoY % Q3FY20 QoQ % FY20 FY19 YoY%
Sales 256 252.13 1.53% 267.16 -4.18% 1037.12 963.43 7.65%
PBT 29.05 23 26.30% 38.66 -24.86% 124 100.17 23.79%
PAT -169.21* 14.42 -1273.44% 25 -776.84% -108.21* 63.9 -269.34%

 

Consolidated Financials (In Crs)
Q4FY20 Q4FY19 YoY % Q3FY20 QoQ % FY20 FY19 YoY%
Sales 631.43 656.65 -3.84% 599.75 5.28% 2431.15 2295.66 5.90%
PBT 41.05 69.3 -40.76% 14.33 186.46% 101.33 98.05 3.35%
PAT -161.51* 52.35 -408.52% 2.04 -8017.16% -134.26* 59.57 -325.38%

* A one-time transition impact of Rs 199.7 Crs (explained below)

Detailed Results

    1. Standalone Results: The Total Income for the quarter ended on 31st March 2020 is Rs 255.5 Crs as compared to Rs. 252.1 Crs for the same period last year.
    2. Profit Before Tax for the quarter ended on 31st March 2020 is Rs 29.1 Crs as compared to Rs 22.8 Crs the same period last year. PBT margin improved 232 bps YoY to 11.4% in the quarter.
    3. Profit after Tax (before one-time transition impact on account of lower tax rate adoption) for the quarter ended on 31st March 2020 is Rs 30.5 Crs as compared to Rs. 14.4 Crs the same period last year.
    4. The Company has exercised the option of Lower Corporate Tax Rate and accordingly re-measured accumulated deferred tax asset & current tax, which has resulted in a one-time transition impact of Rs 199.7 Crs in Profit & Loss Account of the current quarter and the financial year.
    5. In Q4, Member additions were 3616, and resort occupancy was 72.2%. They were adversely affected due to the COVID-19 pandemic in March-20.
    6. For the whole year, member additions were 15697 and resort occupancy at 80.3%. Room inventory was at 3732 at the end of FY20.
    7. Total members count at the end of FY20 stood at 2,58,336.
    8. Cash and cash equivalents are at 780.7 Cr. Up 209 Cr.
    9. The deferred revenue pool was at Rs 5519 Cr on 31st March 2020. The receivables for the company stood at Rs 1682 Cr which represents a good opportunity for raising funds through securitization if required.
    10. The company has guided that the major impact from COVID-19 will be limited to resort income and it will not affect VO income and ASF, Interest & other non-operating income.
    11. The Company’s material subsidiary, Holiday Club Resorts Oy, Finland (HCRO), has recorded a turnover of Euro 38.9 million for the quarter ended 31st March 2020 as against Euro 46.7 million for the same period last year. (Under Finnish GAAP).
    12. FY20 turnover was Euro 157 million vs Euro 161 million in FY19. Around Euro 32.1 million od debt was paid off in FY20 bringing overall debt down to Euro 19.6 million and reducing finance costs by Euro 0.5 million in FY20.
    13. The Consolidated turnover is Rs. 631.4 Crs for the quarter ended 31st March 2020 as against Rs. 656.6 Crs for the same period last year.
    14. The Consolidated Profit before Tax is Rs. 41.1 Crs for the quarter ended 31st March 2020 as against Rs. 69.3 Crs for the same period last year.
    15. The Consolidated Profit after Tax (before one-time transition impact on account of lower tax rate adoption) is Rs 38.2 Cr for the quarter ended 31st March 2020 as against Rs 52.3 Cr for the same period last year.

Investor Conference Call Highlights

    1. Management expects domestic tourism to bounce back soon after the lockdown ends. Especially in resorts that are at a drivable distance.
    2. Management conveys that the realizable value on the books of the company is around 12000 Cr while the current market capitalization of the company is around 1700 Cr.
    3. The above valuation does not include the future earning potential of the business.
    4. As per the management, around 1700 Cr of debtors which is there on books, can be securitized at a much attractive rate (at least 200 basis points less) compared to the rates at which other Mahindra group company does.
    5. Management conveys that the performance of HCRO (the Finland resort company) has improved after MHRIL took it over fours back. They believe that the value of HCRO has enhanced over the last 4 years and debt on the standalone books of HCRO has gone down significantly
    6. Resort operation has improved in such a way that all resorts are near break-even levels on the basis of Resort Income itself. In this calculation, management has not included ASF income.
    7. Foreign exchange loss which appears in the book is just an accounting entry due to IndAS116. Both the asset (that is the resorts in Finland) and the liability (loan outstanding which is backed by the foreign asset) are outside the country, so from practical purposes, there is no foreign exchange loss.
    8. The loss which appears in the books is because the Deferred Tax Asset was adjusted (One-Time) as the company has opted for a lower rate of tax.
    9. Drastic accounting changes, especially in relation to the following points have made the reported numbers go haywire over the last two years:
      1. Vacation Ownership Income
      2. Hedge Accounting
      3. Lease accounting
      4. Change in the Tax rate
      5. Adjustments in Deferred Tax Assets

    Management conveys that the underlying strength of the business is intact and that is evident in the strong Balance Sheet and cash position.

    1. Management admits that new member acquisition would probably take a hit in this period of Covid-19. However, it drew parallel with the growth of domestic tourism demand in China and expects a similar trend to follow in India. Moreover, the management is trying its best to ramp-up the digital conversion process of member acquisition.
    2. In March 2020, the company managed to close about 30-35% of the planned acquisition due to the outbreak of Covid-19.
    3. Members can accumulate their outstanding holidays for three years. Hence, a member who would not holiday during the peak season of March to July, they will have enough time to utilize them at a later date.
    4. There is a significant reduction in other operating expenses for the company. The company has a large amount of variable costs. So, if the company runs the resorts, those cost happens, and if they don’t run the resorts, it will not happen. For example, energy cost reduces drastically when the resorts are not in occupation.
    5. The employee cost has a lot of variable components attached to it. Most of the employee cost is towards sales. Incentive on closing sales is a large portion of the remuneration of a sales employee. Since lesser sales happened in the last quarter, the employee cost also has gone down.
    6. Customer acquisition cost also includes a lot of variable components. And that has also come down.
    7. The dominant part of the products sold in the last year is still the 25-year product.
    8. Management does not expect members to default on ASF dues as they have already made a long term commitment in club Mahindra and they would not want to let go of availing the services.
    9. Management does not want to securitize the receivables due to two reasons:
      1. They have around 800 Cr cash and are in no need of raising any more cash at the moment.
      2. They do not want the banks to do the follow-up for payments as they are a hospitality company. Their model of recovering payment is very different from how banks do.
      3. The company gets a significant interest income from the same and is confident that the default would not be very significant even in these times.
      4. The larger part of the Debtor is the EMI part and the smaller part is towards ASF dues.
    10. In the current scenario, the competition will become weaker and many good quality resorts will be available at bargain values. MHRIL is ready to pounce upon them and if they get the right property, in the right location, and at the right price.

Analyst’s View

MHRIL is the leading vacation ownership company in India. It has a unique business model where the company funds its Capex from customer’s advance money. Because of this model, they are in a much better position against other hotels in terms of Balance Sheet strength. The cash of around 800 Cr on the books gives them the comfort to tide the storm of COVID. However, member additions and occupancy will take a hit in the current scenario. But, unlike other travel and hotel companies, survival is not a problem for them. However, if they can be a little aggressive and use this cash in buying out good properties at bargain prices in the current COVID pandemic, it would give them a sustainable advantage. Even though travel and tourism is a sector which seems to take a long time to recover and come back to normalcy, MHRIL has the firepower (read Balance Sheet strength) to make some interesting moves. Let’s see if the management is bold enough to take some aggressive stance or wait for things to normalize before making any move. Meanwhile, the stock is trading at a very attractive valuation compared to its replacement value.


 

 

 

 

 

Q3 FY20 Updates

Financial Results & Highlights

Standalone Financials (In Crs)
Q3FY20 Q3FY19 YoY % Q2FY20 QoQ % 9MFY20 9MFY19 YoY%
Sales 267.16 246.87 8.22% 249.62 7.03% 781.59 711.3 9.88%
PBT 38.66 33.16 16.59% 27.72 39.47% 94.89 77.35 22.68%
PAT 24.94 21.24 17.42% 17.9 39.33% 61 49.44 23.38%

 

Consolidated Financials (In Crs)
Q3FY20 Q3FY19 YoY % Q2FY20 QoQ % 9MFY20 9MFY19 YoY%
Sales 599.75 608.31 -1.41% 573.83 4.52% 1799.71 1639 9.81%
PBT 14.33 38.88 -63.14% 36.31 -60.53% 60.27 28.74 109.71%
PAT 2.04 28.87 -92.93% 24.42 -91.65% 27.25 7.22 277.42%

 

Detailed Results

    1. The company’s deferred revenue pool has risen to Rs 5476 Cr.
    2. The company has maintained a strong cash position with more than Rs 694 Cr in cash.
    3. The company’s receivables rose to Rs 1699 Cr which can also be converted into a saleable asset through securitization.
    4. The asset base of the company was at Rs 1840 Cr on 31st Dec ’19.
    5. The room inventory for the company stands at 3652 rooms while the occupancy rate in YTD was at 83%. The occupancy rate in Q3 was at 83.9% which was 195 bps higher YoY.
    6. The company has added 3805 new members bringing the total member count to 2,54,988.
    7. The EBITDA margin for the company has risen to 26.3% from 18.7% a year ago.
    8. The PBT margin stood at 14.5% which was 104 bps up YoY.
    9. The resort income came in at Rs 66 Cr which was up 14% YoY.
    10. The company added new resorts in Phuket, Pattaya, Khajuraho, Bhandhavgarh and Rishikesh.
    11. Standalone Q3 PBT and PAT growth were both 17% YoY post Ind AS 116 impact showing good operating performance. Similarly, in 9M PBT and PAT both grew 23% YoY post Ind AS 116 impact showing a good YTD so far.
    12. The turnover of the Holiday Club Subsidiary has fallen 6.5% YoY in euro terms in Q3 but it rose 3.5% in the 9M period.
    13. PBT in Q3 for Holiday Club came in at (0.43) million Euros as compared to (0.86) million a year ago. EBITDA rose to 1.2 million from 0.9 million a year ago showing good margin improvement.
    14. Renting income rose 15% in Q3.

Investor Conference Call Highlights

  1. The management has reiterated its commitment to stay on the current model as here the capital expenditures and operating expenditures are being funded by the members themselves. The company does not need to resort to debt for expansion and can stay in the asset-light model, unlike its competitors.
  2. The ARR in the quarter was between Rs 3800-4000. The management has stated that a primary reason behind robust growth in room revenue is the room count increasing.
  3. The management expects ARR to rise slowly and increase 3-5% each year. This is because room revenues account for 5% of total income and this is not expected to change drastically in the future.
  4. Around 240 members retired in the quarter. This number has been at 700+ for the year so far. The company expects a total of 1039 retirements in FY20.
  5. The management believes that the company has done well in its quest to attract quality customers and this has been a result of the company’s efforts to target different segments with different programs. The company is also expected to perform well in the future as disposable income rises and the value proposition of its offering rises.
  6. The company has a new Chief Operating Officer with experience in Unilever and Aviva. This person is expected to help the company refine its customer acquisition and member servicing capabilities.
  7. The company is also striking new alliances with multiple consumer lifestyle brands for referrals and cross-selling opportunities and to enhance MHRIL’s online presence.
  8. The management is hopeful of maintaining and even pushing member growth forward without changing the fundamental nature of the product being long-tenured.
  9. As mentioned time and again, the company will continue to focus on generating high quality leads to improve conversion rates. The company will also focus on improving the booking experience to do so. The company will keep pushing for innovation in resort offerings and experiences to keep existing customers loyal and also to spur interest in non-members.
  10. The management believes that as the brand’s puling power increases the customer acquisition cost will go down and help the company rise to greater heights.
  11. But in the quest to achieve the above ambitions, the company will not compromise on company fundamentals and embark on indiscriminate discounting just to grow the top line.
  12. The gross AUR for the company is at Rs 3.5-3.6 Lacs at the sales level. It has stayed steady at this level for the past few years. The management has said that the reason for AUR to remains stable is that the shorter duration products like Bliss have kept it down. Bliss may appear as a low priced low duration product but on a room-night basis, it is more expensive than the 25-year product.
  13. The majority of retirements in the year are from the ZEST product which was a 10-year product targeted at young people which has been discontinued by the company. The company has also gotten some retiring members of ZEST to upgrade to the standard 25-year product.
  14. The company is looking to pilot a new product which shall sit in the middle of the standard 25-year product and the 10-year Bliss. This product is expected to be launched in FY21 in Q1 or Q2 if the pilot succeeds.
  15. The net room addition in Q3 was only 43 despite the addition of 5 new resorts. This is because the company has moved out of a resort in Kerala Kumarakom which reduced the overall room additions. Another reason is also that in remote locations like Khajuraho, the company has only taken small inventory at the resort there which it shall increase as traffic increases.
  16. The 9M Capex done so far is around Rs 100 Cr. This has been used to add 54 rooms YTD and also on ongoing projects.
  17. The management has mentioned that the reason for the increase in sales and marketing expenses in Q3 was due to a few key seasonal initiatives like the Santa campaign.
  18. The company has plans for greenfield addition of 150 rooms in Goa, 120-130 rooms in Ganpatipule and brownfield addition of 140 rooms in Kandaghat near Shimla.
  19. The company also has small inventory at good resorts in many of its locations where it can scale up inventory easily once traffic at any of these locations rises for the company.

Analyst’s View

Mahindra Holidays has been a consistent and the largest player in the vacation ownership segment for a long time. The company had a good quarter which saw consolidated profits rising well mainly on the back of room additions in the year so far. The company continues to hold large cash reserves and receivables which is expected to be used in new resort acquisitions and CAPEX for the company. The management also stresses that although the high sales and marketing expenses that the company is incurring currently, once it has established its brand presence, the brand pull will bring customer acquisition costs down for the company which will lead to even better profit generation for the company. The management is also very optimistic about its prospects in the standalone business and has accordingly planned for a good number of room additions in multiple high traffic locations like Goa. It remains to be seen whether the company will be able to maintain its member growth rate given the current economic slowdown persisting and the multiple headwinds faced by the travel industry. Nonetheless, given the company’s resilient performance in tough industry conditions and its ever-increasing revenue pool, MHRIL is a good stock to watch for any investor banking on the travel and leisure theme.


 

 

Q2 2020 Updates

Financial Results & Highlights

Standalone Financials (In Crs)
Q2FY20 Q2FY19 YoY % Q1FY20 QoQ % H1FY20 H1FY19 YoY%
Sales 249.62 222.1 12.39% 264.81 -5.74% 514.43 464.44 10.76%
PBT 27.72 22.61 22.60% 28.5 -2.74% 56.23 44.19 27.25%
PAT 17.9 14.46 23.79% 18.15 -1.38% 36.05 28.19 27.88%

 

Consolidated Financials (In Crs)
Q2FY20 Q2FY19 YoY % Q1FY20 QoQ % H1FY20 H1FY19 YoY%
Sales 573.83 532.88 7.68% 626.12 -8.35% 1199.96 1030.7 16.42%
PBT 36.31 8.33 335.89% 9.62 277.44% 45.94 -10.14 553.06%
PAT 24.42 -3.34 831.14% 0.78 3030.77% 25.21 -21.64 216.50%

 

Detailed Results

    1. The company’s deferred revenue pool has risen to Rs 5412 Cr.
    2. The company has maintained a strong cash position with more than Rs 675 Cr in cash.
    3. The company’s receivables rose to Rs 1678 Cr which can also be converted into a saleable asset through securitization.
    4. The room inventory for the company stands at 3609 rooms while the occupancy rate in Q2 was at 74.4%. The low occupancy rate was due to unprecedented floods in Himachal Pradesh, Uttarakhand, Maharashtra, and Kerala
    5. The company has added 3905 new members bringing the total member count to 2,51,424.
    6. The EBITDA margin for the company has risen to 22.5% from 16.1% a year ago.
    7. The PBT margin stood at 11.1% which was 90 bps up YoY.
    8. The resort income came in at Rs 44 Cr which was up 4% YoY.
    9. Standalone PBT and PAT have risen 23% & 24% YoY respectively showing stellar operating performance.
    10. The turnover of the Holiday Club Subsidiary has risen 2% YoY in euro terms but the PBT has risen 82% YoY.

Investor Conference Call Highlights

  1. The company has yet to decide on which tax regime to follow and will decide by next quarter.
  2. The management believes that their strategy on heavy down payments and light EMIs has worked well and they have also noticed very high levels of upgrades.
  3. The company has instituted many cost-reducing and environmentally conscious commitments like rainwater harvesting, use of solar power, eliminating single-use plastics from all resorts and offices.
  4. The company’s new strategies for offering new experiences like village experience in Pondicherry are working well.
  5. The occupancy rate in Finland SPA hotels was at 74% which is 11% higher than the occupancy rate of 63% a year ago.
  6. The management believes that improving the digital experience for bookings has been the key factor for the consistent rise in bookings and occupancy for the company.
  7. The management believes their target market to be around the size of 10-12 million households in India. They believe that the total customer experience and network effect should help them keep a steady pace of member additions with more than enough room to grow at present.
  8. The company also exploring brand alliances with lifestyle brands for promotional collaborations for both partners involved.
  9. The management believes that increased brand building and promotions should help bring in momentum in terms of member acquisitions or lowering the cost of new acquisitions.
  10. The flagship product of 25 years still forms a large portion of new member additions for the company.
  11. The management has maintained that they will be keeping cash reserves at current levels and not reduce it by giving out dividends as they believe that they will need this cash to reinvest into the business.
  12. The management has stated that member retirements will not be at too high numbers as the number of members whose membership is expiring is very less when compared to new additions today.
  13. The company will continue to grow inventory buy or lease or acquire new facilities and they will probably continue to maintain the current owned/leased ratio.
  14. The focus for new acquisitions is mainly in India and in international markets the company is looking at inventory sharing agreements and alliances.
  15. The management has mentioned that 23%-25% is the range of cost of acquisition of new members. This is mainly due to higher expenses on brand building and a high cost of acquisition in the digital medium.

Analyst’s View

Mahindra Holidays has been a consistent player in the hospitality segment for a long time. The company had a decent quarter which saw consolidated profits rising drastically as the Holiday Club turned profitable. The company continues to hold large cash reserves and receivables which is expected to be used in new resort acquisitions and resort maintenance for the company. The management also stresses that despite crossing 250,000 members this quarter, they still have significant room to grow in terms of members and they are committed to using their residual member base to maintain their new member additions with referrals and network effect. It is good for the company that its international subsidiaries have started generating profits but it remains to be seen what is the level of growth these entities will provide since their revenue growth is muted. Nonetheless, given their good performance despite difficult market and economic conditions in the country, MHRIL remains a stock to keep an eye on for any investor banking on the thriving travel and holiday industry in India.

 


Notes from Annual Report FY18-19

Management Discussion Analysis

Industry Overview

The Indian economy has seen growth decelerate a bit in FY19 and the outlook for the current year remains stable. Due to global oil prices, inflation is expected to remain range-bound, which should see the current monetary policy stance of the RBI last for a while. Furthermore, due to the demand slowdown in key sectors like Automobiles, etc; the RBI is generally expected to keep an accommodative stance with rate cuts at specific times to boost lending and general demand. This should help drive demand, consumer confidence and discretionary spends in 2019-20. This augurs well for the domestic travel and tourism industry.

 

The size of the Indian travel and tourism industry is currently estimated at around $247 billion and is expected to grow at 7% annually till 2028. The key trends include explosive growth in outbound travel, particularly from Tier-II cities; rise in weekend travel – short trips as a segment; high propensity to spend on in-trip experiences, and an increase in the average travel budget.

 

As far as the vacation ownership industry in India is concerned, the market penetration is still very low. If one compares the Indian vacation ownership industry with the US in terms of its share in the hospitality sector, the scope for growth in India is at least five times that of its current size. Similar conclusions can be drawn if one considers other surrogates such as ownership and sale of cars.

 

Strategic Priorities

 

The Mahindra Holidays have identified 3 three key strategic priorities which they believe shall help differentiate from the market and take advantage of the industry opportunities. They are:

 

  1. Building an ‘Experience Ecosystem’

The central idea in this is to significantly upgrade the ‘club’ value proposition of the brand by building a complete experience ecosystem, offering an unparalleled choice of experiences, destinations, and itineraries. The company wants to do so by offering unique benefits and privileges and engage with its members beyond the 7-day holiday period in a year. The key initiative taken to do so are:

 

  • Choice of Resorts: The company has brought its resort count up to 61 and offers its members access to 94 resorts (including 33 from their Finnish subsidiary) in India, Asia, and Europe. The company has also added destinations in the USA, Sri Lanka, and Bhutan through tie-ups and inventory arrangements.
  • Club M Select: This is an exclusive subscription program launched in FY19. It allows members access to several luxury lifestyle offerings such as gourmet dining, international cruises, yachts and over 4 lakhs hotels; and over 60,000 international excursions at attractive rates. It has a dedicated helpdesk and is fully integrated with the company’s website for bookings and payments.

  • Dreamscapes: It is an online platform that offers a wide variety of in-city experiences like hot air ballooning, scuba diving, etc. curated for members with preferential rates and end-to-end support for instant booking and payments. This platform was extended to ‘Bliss’ and ‘GoZest’ members starting from FY19.
  • Festivals & Theme Based Vacations: g. Kumbh Mela, Statue of Unity, Rann Utsav, etc.
  • Exchange Program: This helps expand the set of destinations on offer to members. Members can exchange their Club Mahindra room nights for stays in top-rated hotel chains and cruise experiences. In FY19, the coverage was increased to over 75 hotels in more than 50 locations in India and abroad.

  • Heart-to-Heart Events: These are in-city member meets organized by Mahindra Holidays which include leisure and edutainment activities for member families. During the year, coverage of these events was expanded to Tier 2 and Tier 3 cities. Over 18,000 members and their families participated in these events in 2018-19. This has helped the company get referrals from its members.

 

  1. Enhancing ‘Member Life Time Value’

The company has invested in digitization and advanced analytics to enhance the ‘Members Life Time Value’ by driving upgrades and referrals, increasing member engagement and spends at resorts. Some of the important initiatives taken under this are:

 

  • Resort Recommendation Engine: MHRIL is the first in the industry to introduce a resort recommendation engine based on a machine learning algorithm. This has helped to significantly improve the booking experience for the members. Based on the member profile and past booking preferences, the system offers personalized resort recommendations for the members that are available over the next 15, 30 and 60 days. This also ensures constant availability for the members and helps in better inventory management which is expected to result in a higher occupancy rate.

 

  • Member Segmentation and Affinity Models: The company has implemented a member segmentation model based on members’ ‘lifetime value’ and affinity models to drive upgrades and referrals for members.

 

  • Member Upgrades: The company uses automation and online payments to identify and process membership upgrades through payment links that are sent once a member confirms.
  • Advance Purchase Options: MHRIL provides online advance purchase options for F&B, spa, and holiday activities as well as local travel at the time of booking a holiday and it also has a separate payment gateway infrastructure for such transactions. This is expected to help drive extra sales and enhance the overall ‘leisure value’ of the member’s holiday.
  • Improved Receivables Management: The company uses advanced analytical models to proactively identify cases with a higher propensity of non-payment of installments and annual service fees for improved receivables management.

 

  1. Focus on ‘Digital-Mobile-Social’

The key thrust for marketing and brand building activities has been to bring alive the ‘Club Mahindra’ experience and generate a pull for the brand by making it more aspirational and exciting. A key strategic priority for the company has been to reinvent its marketing strategy around digital formats and platforms, keeping in mind the current phenomenon of media consumption through social media and mobile devices. Some of the initiatives taken towards this are:

 

  • Video Content: The company has been trying to build aspiration around the brand with engaging videos to showcase resort properties, highlighting unique ‘Only at Club Mahindra’ experiences like staying in an igloo or showcasing the unique dining concepts. The company also invested in regional language content to establish better connect.

  • Social Media: The company continues to engage consumers through social media channels by showcasing resorts, building user-generated content and creating innovative contests. Mahindra Holidays has around 1.8 million followers on Facebook and is seeing a significant increase in engagement across other platforms.

 

  • Brand Campaign: The company has engaged in a comprehensive brand campaign to create brand affinity and enhance interest in MHRIL’s resorts and offerings. They have run a TV commercial showcasing the resorts and experiences. Their “Where are you going this summer” video was run across leading TV channels and generated 10 million views on social media. They also ran the “Win a trip to NASA” contest addressing kids drew huge interest and entries aiding sales.

 

  • Resort Campaign: The company has engaged members at the resorts with specially curated activities and events like ‘Jungle Diaries’, ‘Tea Trails’, ‘Coffee Trails’ and ‘Forever Beautiful, Forever Kerala’. These campaigns helped create unique and memorable experiences for the members.

Financial performance in 2018-19

  • The company adopted a change in accounting standard from FY19 in which revenues have to be recognized 4% each year for a 25-year tenure while all expenses are to be recognized upfront.
  • The company had a deferred revenue figure of Rs 5239 Cr as of the end of the year.
  • They have also maintained a strong cash level of Rs 572 Cr along with receivables which are at Rs 1621 Cr.
  • The company maintained a PBT margin of 20.9% in FY19 as compared to 19% in FY18.
  • Normalized FY19 revenues according to previous accounting standard was up 7% YoY while PBT and PAT for the period were up 16% and 15% YoY respectively.
  • The company also saw an upward valuation of PPE to Rs 2021 Cr as compared to Rs 968 Cr last year. This was mainly due to a rise in the value of land assets from Rs 167 Cr in FY18 to Rs 1129 Cr in FY19.
  • The European business segment was flat for the year with a small drop in revenues to 154 million Euros in FY19 from 159 million Euros in FY18.
  • The standalone inventory turnover ratio stood at 5.51 times while the current ratio was at 2.41 times.
  • The company remains debt-free on a standalone basis and has a consolidated debt of Rs 830 Cr.

 

Operational Performance in 2018-19

  • The occupancy rate for FY19 was 83% which was 2% lower than FY18. This was mainly due to low occupancy in August due to Kerala and Coorg floods.
  • FY19 saw 18,377 new member additions with resort income coming at Rs 220 Cr and 6 new resorts added to the company’s portfolio.

 

  • The cumulative number of members has risen to 2,43,574 by the end of FY19.

 

  • Room inventory has grown to 3595 in FY19 from 3472 in last year.
  • The company experienced significant growth in member upgrades. This has helped them grow revenues by 7% in FY19 despite only 0.8% new member additions.
  • The company experienced a drop in new member additions in the past 2 quarters mainly because of their insistence on the higher down payment and lower EMI structure. Despite the drop in additions, the company is adamant about keeping the new policy as they believe it is helping them attract a higher quality customer profile and reduce delinquency.
  • The company attributes its good performance to the following factors:
    • The continued success of pull-based digital and referral leads which accounted for 44% of sales in FY19.
    • Successful expansion in high potential Tier 2 and Tier 3 cities. The company has a sales network of 124 locations at the end of FY19.
    • Good international performance which has seen the company expand to 8 countries.
  • The company has received a good response on its new ‘Bliss’ product which is targeted towards the age group of 50+. More than half of these customers paying full amount upfront with more than 90% of the segmentable to do the same.

  • The company introduced a new product towards the end of FY19 called ‘GoZest’. This is a three-year, points-based product aimed at millennial travelers. It is an experiential product designed to give the ‘Club Mahindra’ experience to the young target group and generate interest for the core offering.

  • The Company is currently undertaking two projects: a greenfield project at Assanora (Goa) and an expansion project at Ashtamudi (Kerala). These are being implemented in phases, which will eventually add close to 300 units. With the completion of the phases that are in advanced stages of construction, 200 units are expected to be added in 2019-20.
  • In addition, a 140-unit expansion project at Kandaghat (Himachal Pradesh) is in the planning and approvals stage.
  • The company made significant expansion in their ‘Host’ and ‘Champs’ programs where the number of ‘Host’s & ‘Champs’ grew to 542 (from 330 in FY18) and 155 (from 78 in FY18) respectively.
  • The adoption of the mobile app increased from 1.1 lakh unique members in FY18 to 1.3 lakh unique members in FY19. The website and mobile app accounted for >86% of total bookings in FY19.
  • Unique member holidays increased by 7.3% in 2018-19.

 

Holiday Club Resorts Highlights

  • HCR had 33 resorts of which 25 are in Finland, 2 in Sweden and 6 in Spain.
  • 81% of its business comes from Finland, 13% from Sweden and 6% from Spain.
  • The timeshare related business contributes about 55% of its revenues, while the hotel business accounts for the remaining 45%.
  • Its current timeshare membership is about 60,000 families and 1,100 companies.
  • HCR’s Spa Hotels service over 1 million guest visits annually.
  • Revenues for HCR were flat for the year with a small drop in revenues to 154 million Euros in FY19 from 159 million Euros in FY18.
  • Almost all of the drop in revenues was seen in Finland while a small portion was seen in Spain which was compensated by a small rise in revenues in Sweden.
  • The company has restructured its business model in Gran Canary in Spain. They have focussed on rentals instead of time-sharing sales and have seen an increase in profitability of around 0.7 million Euros as compared to last year.
  • The company also incurred a one-off loss of EUR 2.9 million due to delay in the construction of villas in Sweden.
  • The company added Ms. Maisa Romanainen as CEO of the Holiday Club. She has worked in the consumer sector in Finland for Stockmann which is the biggest retailer in the country.

 

Analyst’s View

Mahindra Holidays has been a consistent player in the hospitality segment for a long time. Considering the long term nature of their unearned revenue which is set to grow considering the change in accounting changes, the company seems to be set on making the most of the situation and enable long term value creation by improving margins using innovative operational initiatives and rigid cost control. The company has seen its highest ever occupancy rate along with its highest room capacity and their Holiday Club subsidiary is on its way to turning profitable in FY20.  It remains to be seen whether they are able to continue the same performance standards that they envision in the near future. Nonetheless, based on their current performance, their strong cash position, revenue book, and their increasing member count, MHRIL remains a prime stock to watch out for any investor banking on the theme of holiday and tourism.


 

 

Q1 2020 Updates

Financial Results & Highlights

Standalone Financials (In Crs)
Q1FY20 Q1FY19 YoY % Q4FY19 QoQ %
Sales 264.81 242.33 9.28% 252.13 5.03%
PBT 28.5 21.58 32.07% 22.82 24.89%
PAT 18.15 13.73 32.19% 14.42 25.87%

 

Consolidated Financials (In Crs)
Q1FY20 Q1FY19 YoY % Q4FY19 QoQ %
Sales 626.12 497.82 25.77% 656.64 -4.65%
PBT 9.62 -18.48 152.06% 69.3 -86.12%
PAT 0.78 -18.3 104.26% 52.34 -98.51%

 

Detailed Results

    1. The company’s deferred revenue pool has risen to Rs 5356 Cr.
    2. The company has maintained a strong cash position with more than Rs 655 Cr in cash.
    3. The room inventory for the company stands at 3619 rooms while the occupancy rate in Q1 has been at a record high level of 91%.
    4. The company has added 4371 new members bringing the total member count to 2,47,710.
    5. The EBITDA margin for the company has risen to 21.4% from 14.3% a year ago.
    6. The PBT margin stood at 10.8% which was 190 bps up YoY.
    7. The resort income came in at Rs 69 Cr which was up 7.5% YoY.
    8. The company has also added 6 new resorts, bringing their total roster up to 61.
    9. Standalone PBT and PAT have risen 32% YoY showing stellar operating performance.
    10. The turnover of the Holiday Club Subsidiary has risen 19.6% YoY in euro terms.
    11. The average occupancy rate at Spa hotels has risen 20% YoY while overall occupancy has risen 5% YoY.

Investor Conference Call Highlights

  1. The management has stated that their focus on cost control measures in F&B and holiday activities have helped boost operational efficiencies which has resulted in higher margins in Q1.
  2. The ongoing expansion in the Ashtamudi resort has been completed and it has resulted in an addition of 56 units.
  3. The Goa project is on track with the first phase of 150 rooms to be done by Q4.
  4. The company is committed to reaching 5000 rooms in the next 4-5 years and they have set aside almost Rs 1000 Cr for Capex to fulfill this target. This CAPEX is expected to be financed by internal accruals.
  5. The management is satisfied with the performance and revenue growth in Holiday Club despite it being the lean quarter in both Sweden and Finland.
  6. The company believes in the long term growth of the domestic tourism industry despite the current macro environment. This is evident from the high occupancy rate in Q1 despite headwinds in the tourism sector due to airline sector troubles.
  7. The company is optimistic about the additional growth and revenues that would be generated due to new member additions.
  8. The management believe that the current level of member growth is good and it vindicates all the efforts that the company has undertaken to attract and offer a better value proposition to domestic customers.
  9. The management believes that the current revenue recognition structure shall eventually help create long term value as they will have a steady and rising revenue book to draw turnover from while they continue to improve their margins using cost control and innovations.
  10. The company is confident that the holiday season of August will not be adversely affected due to the heatwave in Europe.
  11. The company is expecting improving performance from Holiday Club now that the new CEO has arrived to focus on bringing the unit back in the green.
  12. The company has maintained that the issue price hikes only in April every year and the hike this year has been 2.6% which was derived from the CPI and WPI model that the company uses.
  13. Other than the Ashtamudi and Goa expansions, the company is also planning an expansion of 140 rooms in their Kandaghat unit.
  14. The management believes that the near 8% resort income growth is very good and they are satisfied with this bit of performance.
  15. The current customer acquisition stands at 23-24% of initial upfront fees and the company is always on the lookout to reduce this figure.
  16. The management wants to point out the fact that the company is the #1 vacation ownership company outside North America and given the opportunities it sees in the next few years, they believe they can vie for a spot in the World Top 3 in this industry.

Analyst’s View

Mahindra Holidays has been a consistent player in the hospitality segment for a long time. Considering the long term nature of their unearned revenue which is set to grow considering the change in accounting changes, the company seems to be set on making the most of the situation and enable long term value creation by improving margins using innovative operational initiatives and rigid cost control. The company has seen its highest ever occupancy rate along with its highest room capacity and their Holiday Club subsidiary is on its way to turning profitable in FY20. Despite the headwinds that the travel and tourism sector has faced from the Jet Airways fiasco, MHRIL has stayed resilient and strong on its performance. It remains to be seen whether they are able to continue the same performance standards that they envision in the near future. Nonetheless, based on their current quarter performance, their strong cash position, revenue book, and their increasing member count, MHRIL remains a prime stock to watch out for any investor banking on the theme of holiday and tourism.

 


 

 

Q4 2019 Updates

Financial Results & Highlights

                                                                Standalone Financials (In Crs)
Q4FY19 Q4FY18 YoY % Q3FY19 QoQ % FY19 FY18 %  Change
Sales 252.13 306 -17.60% 246.87 2.13% 963.43 1094.2 -11.95%
PBT 22.81 59.43 -61.62% 33.16 -31.21% 100.17 207.15 -51.64%
PAT 14.42 38.55 -62.59% 21.24 -32.11% 63.86 134.36 -52.47%

 

                 Consolidated
FY19 FY18 %  Change
2295.66 2350.57 -2.34%
98.04 216.57 -54.73%
59.57 132.77 -55.13%

 

Detailed Results

    1. Revenues and profits for the whole year has seen a sharp drop due to changes in accounting regulations. While reported numbers are showing fall, the cash flow of the business continues to be strong and healthy.
    2. The company has a deferred revenue figure of Rs 5239 Cr as of the end of last quarter.
    3. They have also maintained cash levels of Rs 572 Cr along with receivables which are at Rs 1621 Cr.
    4. The occupancy rate for FY19 was 83% which was 2% lower than FY18. This was mainly due to low occupancy in August due to Kerala and Coorg floods.
    5. Room inventory has grown to 3595 in FY19 from 3472 in last year.
    6. As mentioned in the previous quarter, the profits have fallen significantly on a YoY basis due to the change in accounting standard from FY19 in which revenues have to be recognized 4% each year for a 25-year tenure while all expenses are to be recognized upfront.
    7. This however has not impact on cash flows and so it does not adversely affect the cash generating ability of the company.
    8. Deferred revenue will increase each year while the income derived from it should also grow leading to improved profitability.
    9. FY19 saw 18,377 new member additions with resort income coming at Rs 220 Cr and 6 new resorts added to the company’s portfolio.
    10. The company maintained a PBT margin of 20.9% in FY19 as compared to 19% in FY18.
    11. Normalised FY19 revenues according to previous accounting standard was up 7% YoY while PBT and PAT for the period were up 16% and 15% YoY respectively.
    12. The company also saw upward valuation of PPE to Rs 2021 Cr as compared to Rs 968 Cr last year. This was mainly due to rise in value of land assets from Rs 167 Cr in FY18 to Rs 1129 Cr in FY19.
    13. The European business segment was flat for the year with a drop in revenues to 154 million Euros in FY19 from 159 million Euros in FY18.
    14. Almost all of the drop in revenues was seen in Finland while a small portion was seen in Spain which was compensated by a small rise in revenues in Sweden.

Investor Conference Call Highlights

  1. The company has added 3 destinations in Diu, Hampi and Ahmedabad in the last quarter.
  2. The company is operating at the highest levels of PBT margin ever at 21%.
  3. The cumulative number of members has risen to 2,43,574 by the end of FY19.
  4. The company is experiencing significant growth in member upgrades. This has helped them grow revenues by 7% in FY19 despite only 0.8% new member additions.
  5. The revenues in Finland were down mainly due to an extended summer last year which resulted in lower performance.
  6. The company also incurred a one off loss of EUR 2.9 million due to delay in construction of villas in Sweden.
  7. The company has restructured their business model in Gran Canary in Spain. They have focussed on rentals instead of time-sharing sales and have seen an increase in profitability of around 0.7 million Euros as compared to last year.
  8. The company has added Ms Maisa Romanainen as CEO of Holiday Club. She has worked in the consumer sector in Finland for Stockmann which is the biggest retailer in the country. The company hopes that she will be instrumental in helping them capture the resident market in Finland.
  9. The company states that all the 123 rooms added this year have been through the leasing route. The company has also added locations in Darjeeling, Namchi, Kalimpong and Sri Lanka in addition to the 3 locations added in the last quarter.
  10. The company has a 200 room resort in Goa under construction which is expected to complete by the end of the third quarter of FY20. They also expect 56 rooms to be added in Ashtamudi in the current quarter.
  11. The company is also running an inventory exchange program with 70 to 80 hotels both in India and abroad. This is to provide their customers access to rooms in locations where they are not present at reasonable rates.
  12. The company will not be committing to any of this inventory so it won’t have any P/L impact.
  13. This inventory program is also put in place to help manage demand in peak times at the company’s most popular locations with the help of other local players without spending a lot on expansion on those locations.
  14. The company has a pipeline of 500+ rooms where 150 have already been added in the last year and around 385 are expected to be added in the current financial year.
  15. The company has been experiencing a drop in new member additions in the past 2 quarters mainly because of their insistence on the higher down payment and lower EMI structure. Despite the drop in additions, the company is adamant on keeping the new policy as they believe it is helping them attract a higher quality customer profile and reduce delinquency.
  16. The company is also restructuring their sales and marketing operations to be able to consolidate on their new member additions while trying to maintain and increase profitability.
  17. The company has received good response on their new Bliss product which is targeted towards the age group of 50+. They have not only seen good acceptance; the company has also seen good behaviour in payments. More than half of these customers paying full amount upfront with more than 90% of the segment able to do the same. Thus the company believes that this product shall prove to be a significant cash generator in the future. The company will be monitoring the operating cash flow generations carefully to see whether significant cannibalization in taking place in the existing products or not.

Analyst’s View

Mahindra Holidays is an interesting business. They look like a traditional hotel and hospitality company but there is a difference in how they operate. Being a vacation ownership company, they sell future vacations to their customers in the present day and use that funds for the development of resorts and create exciting resort experiences for their customers. Hence, like any other hotel company, they do not have to take up debt on their books for growth. Moreover, while hotels provide food and lodging facilities, a vacation ownership company provides a complete vacation experience. Families can spend quality time together in the resorts and refresh themselves with exotic in-resort offerings of MHRIL. But their business model is very much dependent upon the growth of new member additions. Company has to be on toes to keep on getting new members on board to maintain its business. Growth in membership is the source of funds which is used to further grow the resort count and room inventory.  Stock price has corrected to a great deal once the new accounting treatment started hitting the financial accounts.  Club Mahindra is the world’s leading vacation ownership company outside of USA. Given the cash on books, geographical spread of resorts and a decently growing membership base, MHRIL is worth a serious look.

 


 

Q3 2019 Updates

Financial Results & Highlights

Detailed Results

    1. The financials prior to the current year have been prepared according to Ind AS 18 while from current year onwards, Ind AS 115 becomes applicable.
    2. Thus while compiling YoY growth figures, the financials calculated according to Ind AS 18 would be more reliable.
    3. The company has seen revenue grow almost 7% YoY with profits growing at more than 18% YoY.
    4. This should indicate improving margins for the company.
    5. Resort occupancy has been at 82%.
    6. Member addition comes at 12,706 for 9MFY19 which is 7% up YoY.
    7. The QoQ numbers have been very good mainly owing to the lower base in the previous quarter.
    8. Despite the low previous quarter, the 9M numbers are moderately up indicating good progress for this financial year.
    9. Maintaining a strong cash position of Rs 521 Cr.
    10. The change in accounting standard has brought a big change in revenue recognition.
    11. Previously in Ind AS 18, 60% of revenue has to be recognized upfront with 40% deferred over the membership period.
    12. Currently in Ind AS 115, only 4% of transaction was recognized as upfront revenue with 96% being deferred over the membership period.
    13. This shall result in understated revenues for the future as compared to the past.
    14. This shall have no cash impact and will only be increasing deferred revenue pool.
    15. The company has also benefited from upwards valuation of their land and property holdings which has seen their balance sheet size double as compared to last year.

Investor Conference Call Highlights

  1. Concentrating on enhancing resort experience to boost resort incomes.
  2. Focus on digitization and customer analytics is high in order to provide a greater value proposition to newer customers like having higher down payment and lower EMI tenure for whoever wants such service.
  3. 85% of bookings take place online. Introducing pre booking of holiday experiences and pre check-in to enhance customer experiences.
  4. Half of all online bookings come from mobile app.
  5. Have been awarded by American Society for Quality in Hospitality for a member loyalty project.
  6. Expansions going on for Goa and Asthamudi which should add 200 rooms from next year onwards.
  7. Trying to lower customer addition costs for higher margins.
  8. Capital expenditures for the current year come up to Rs 40 Cr.
  9. Cost of acquisition for each member roughly comes out to 25% of membership fees.
  10. Trying to develop a smaller duration product to attract younger customers particularly millennials so that these customers can be converted into long term customers in the future.

Analyst’s View

Mahindra Holidays has been a consistent player in the hospitality segment for a long time. They have been steadily growing their business and brand over the years and look to be a reliable bet in the hospitality sector. They have expanded their footprint beyond the country as well. This has led to a good growth in members count and the count of resorts over the years. Recent accounting policy changes have led to a change in booking of revenue. However, the cash flow situation remains healthy. Growth in members, a healthy room inventory vis-à-vis the member count and growth in income from resorts would drive the progress of the company going forward. The industry is highly competitive, especially on the digital holiday booking side. It would be interesting to see how MHRIL tackles the challenges of industry and consumers and adapt to the changing digital environment.

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